Founded | Beijing, 2006 |
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Headquarters | Beijing, China |
Key people | Qiang (Brian) Fu (CEO) |
Revenue | $22M (2010) |
Safedom is a Chinese condom manufacturer based in Beijing. Founded in 2006, it grew rapidly in China and was planning to sell 1 billion condoms in China in 2012, approximately 8% of the domestic market. Four-fifths of Safedom's customers in China are women, since its marketing emphasises female health benefits.
The company claimed to produce the first virus-proof condom.
Safedom competes with Durex and other condom-makers in Europe and elsewhere.
References
- ^ "Safedom Seeks Dual-listing in London and Hong Kong, Looks to Expand in Europe via Acquisitions, CEO Says" (Press release). The Free Library. 5 January 2012. Retrieved 25 December 2021.
- ^ "Chinese condoms Reds in the bed A Chinese start-up with XL ambitions". The Economist. 7 January 2012. Retrieved 1 November 2018.
- Bhasin, Kim (13 December 2011). "China's Hottest Condom Brand Faces One Big Obstacle To Going Global". Business Insider. Archived from the original on 8 July 2012. Retrieved 25 December 2021.
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