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Still Here (brand)

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American fashion brand
Still Here
Company typePrivate
Industryfashion
Founded2018
FounderSonia Mosseri
Maurice Mosseri
HeadquartersNew York City
Productsdenim jeans
Websitehttps://www.stillhere.nyc/

Still Here is an American fashion brand founded by Sonia and Maurice Mosseri, based in New York City that designs and sells clothing. The company is known for its vintage-inspired denim jeans. The brand was first popularized by celebrities Hailey Bieber, Emma Chamberlain and Chiara Ferragni.

Overview

The brand was founded in 2018 by husband and wife team, Sonia and Maurice Mosseri, childhood friends from Brooklyn, New York. Inspired by the fades, rips and patches of her father's childhood jeans, Sonia launched Still Here on Instagram in 2018 with a small line of hand-painted denim.

The vintage style silhouette and hand-painted detail attracted the attention of major luxury department store Barneys New York. Still Here's first season launched with Barneys in 2019 and soon after expanded Internationally with Net-A-Porter.

In mid-2022, Still Here opened their first brick-and-mortar retail location in New York City's Nolita neighborhood. In April 2022, the company launched a sustainability initiative in the form of Still Here Café. Waste from their denim production process is recycled into a fertilizer, which is then used to grow coffee trees in Guatemala. The beans harvested from this process are roasted in small batches and served in their retail store location. The jeans are hand finished in Los Angeles.

References

  1. "Your Complete Guide to the Best Jeans Brands Ever". Glamour. 2021-09-02. Retrieved 2023-01-27.
  2. Avila, Arielle (2023-01-26). "The 12 Very Best Cashmere Sweaters". The Strategist. Retrieved 2023-01-27.
  3. Sara Holzman (2022-11-01). "Spring 2023 Trends to Know and Shop". Marie Claire Magazine. Retrieved 2023-01-27.
  4. GEORGE-PARKIN, HILARY (2022-10-05). "Fashion's great inventory pullback". Vogue. Retrieved 2023-01-27.
  5. "Three Looks with Sonia Mosseri". DORÉ. Retrieved 2023-01-27.
  6. "About Still Here - Q&A with owner Sonia Mosseri". ARTISAN DELUXE. Retrieved 2023-01-27.
  7. Feitelberg, Rosemary (2019-09-26). "Still Here Looks to Build International Base With Net-a-porter". WWD. Retrieved 2023-01-27.
  8. Dara Prant (2020-05-14). "Ask a Designer: How Do I Shop for Vintage Jeans?". Yahoo. Retrieved 2023-01-27.
  9. Stern, Claire; LeBlanc, Kevin; Chase, Gabrielle (2022-04-30). "KENZO's New Limited-Edition Capsule Collection Is a Poppy-Filled Dream". ELLE. Retrieved 2023-01-27.
  10. "6 marcas de jeans sostenibles que están cambiando el juego de la mezclilla - Teknomers Noticias" (in Spanish). 2022-04-25. Retrieved 2023-01-27.
  11. "Meet Still Here, the Denim Brand Growing Coffee Beans Using Cotton Waste". Hypebae. Retrieved 2023-01-27.
  12. Fox-Suliaman, Jasmine. "What Exactly Is a Sustainable Fabric? 8 Experts Spill the Tea". Who What Wear UK. Retrieved 2023-01-27.
  13. "Business". WWD. Retrieved 2023-01-27.
  14. Goosby, Kia (2019-10-28). "26 New-ish Clothing Brands That Should Definitely Be on Your Radar". Cosmopolitan. Retrieved 2023-01-27.
  15. "Designer Sonia Beyda Mosseri on Her New Denim Line, Still Here - Coveteur: Inside Closets, Fashion, Beauty, Health, and Travel". coveteur.com. Retrieved 2023-01-27.
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