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Orion Corporation (South Korean company)

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(Redirected from Tongyang Confectionery) South Korean confectionery company
Orion Corporation
[REDACTED]
Native name주식회사 오리온
Company typePublic
Traded asKRX: 271560
IndustryConfectionery
HeadquartersSeoul, South Korea
Area servedWorldwide
Key peopleLee Seung-jeon (chairman)
Hur Inn-chul (vice chairman and CEO)
Websitewww.orionworld.com/en/

Orion Corporation (Korean: 주식회사 오리온; RR: Jusikhoesa Orion) is a South Korean confectionery company, headquartered in Munbae-dong, Yongsan District, Seoul. The company is one of the three largest food companies in South Korea, and was established in 1956 as Tongyang Confectionery Corp. Orion has manufacturing facilities in Seoul, Cheonan Chungcheongnam-do and cities in China, Russia, Vietnam, India and the United States. Products produced by Orion include biscuits, cookies, crackers, pies, gum, snacks, chocolate, and candy; and its most famous product is Choco Pie. Its competitors include Crown Confectionery and Lotte Confectionery. Orion was the parent company of the entertainment company On-Media, until its acquisition by the CJ Group in 2010.

The company began offering the Choco Pie in 1974. By 2006 it had two thirds of the Chinese cookie market.

Orion maintains a "Choco Pie Index" created as a parody of The Economist's Big Mac Index.

See also

References

  1. "Location." Orion Confectionery. Retrieved on March 28, 2014. "ORION, OSI 30-10 Munbai-dong Yongsan-gu, Seoul, Korea"
  2. ""Choco Pie" is a "Common Noun"". The Chosun Ilbo. 1999-08-05. Retrieved 2012-09-04.
  3. Singh, Devika (17 August 2021). "South Korea's Orion Eyes Larger Pie Of Confectionery Market In India". Moneycontrol. Retrieved 2021-08-17.
  4. "Cookie Monster." Forbes. February 27, 2006. Retrieved on March 31, 2014. "Orion’s snack quickly overwhelmed rival products in China to take a two-thirds share of the cookie market, not a bad position to hold in an economy that’s expanding by 10% a year."
  5. "Choco Pie". Ghost of a Flea. June 13, 2005. Retrieved April 2, 2013.

External links

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