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WLOY (660 kHz) is an adult standards-formatted broadcast radio station licensed to Rural Retreat, Virginia, serving the Wytheville and Marion area. WLOY is owned and operated by Three Rivers Media.

History

Until July 23, 2007, WLOY had been silent since its sale to Three Rivers Media from Ora Robert Smallwood on October 17, 2006.

On September 17, 2008, WLOY switched from Contemporary Christian to talk, dropping its affiliation with Salem's "Today's Christian Music" Network. In late August 2013, WLOY dropped its talk format for adult standards, branding as "Great American Music, Virginia Style, Loyal 660". The last part of the tagline changed to "Loyal 93.3" in 2020 when the station added a translator which covers most of the same area as the AM signal and provides 24-hour service.

References

1. "Facility Technical Data for WLOY". Licensing and Management System. Federal Communications Commission.
2. "WLOY Facility Record". Federal Communications Commission, audio division.

External links

• Classic 660 WLOY Online
• Facility details for Facility ID 27190 (WLOY) in the FCC Licensing and Management System
• WLOY in Nielsen Audio's AM station database
• Facility details for Facility ID 201231 (W227DS) in the FCC Licensing and Management System
• W227DS at FCCdata.org

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• Radio stations in Virginia
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• Adult standards radio stations in the United States
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• Daytime-only radio stations in Virginia
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