Misplaced Pages

Warehouse Economy Outlet, (W.E.O), Where Economy Originates, was a discount, warehouse-style supermarket concept that was developed in the 1970s by The Great Atlantic & Pacific Tea Company (A&P), and is credited with being among the first of its kind in the industry. The first W.E.O. opened in Pennsauken, New Jersey in 1971, and quickly became a successful, profitable venture. W.E.O. featured top-selling grocery items in their original wholesale bulk packaging at greatly reduced prices. In 1972 A&P expanded this format to 1,500 stores; however, the expansion failed because many of its older stores, built prior to the 1950s, were not large enough to stock the large quantities of discounted groceries that the format called for. By 1975, A&P abandoned the format.

Company slogans

• "Weeee-oooo! How A&P prices have changed!"
• "A WOW is not a Weeee-oooo!"
• "We Won't Stop Trying Til You Say Weeee-oooo!"

References

1. http://aptea.com/our-company/our-history 1960-1999 - Becoming a Supermarket Family
2. http://www.groceteria.com/store/national-chains/ap/ap-history/ A&P History: The Meltdown
3. https://soundcloud.com/mpf-one-min-samplers/a-p-warehouse-economy-outlet A&P - Warehouse Economy Outlet - WEO Jingle Tag (Circa 1974) - Soundcloud

This United States retail business article is a stub. You can help Misplaced Pages by expanding it.

• v
• t
• e

• The Great Atlantic & Pacific Tea Company
• American companies established in 1971
• American companies disestablished in 1975
• Retail companies established in 1971
• Retail companies disestablished in 1975
• Companies based in Bergen County, New Jersey
• Companies based in Manhattan
• Defunct companies based in New Jersey
• Defunct companies based in New York (state)
• Defunct discount stores of the United States
• Defunct discount stores based in New Jersey
• Defunct supermarkets of the United States
• 1971 establishments in the United States
• 1975 disestablishments in the United States
• United States retail company stubs